Hearing aids are available in a variety of styles, shades and technologies. They also offer many different features. As a rule, devices that are smaller, programmable or employ digital technology are more expensive.


BTE (Behind-The-Ear)

The Behind-the-Ear (BTE) device consists of an instrument that rests behind the ear attached to a custom made earmold. This style may be used for all types and degrees of hearing loss. These devices can be packaged in a mini case depending on the type and level of hearing loss. A BTE device may be required due to medical conditions of the external auditory canal that prohibit the use of other devices.

ITE (In-The-Ear)

In-the-Ear devices are a custom made product that fills the concha (the bowl of the ear) and some portion of the ear canal. A broad range of circuit designs are available that allow these devices to be used in individuals with a mild to severe hearing loss. These devices are easy to manipulate for those with poor vision or manual dexterity problems.

ITC (In-The-Canal)

These devices are smaller than ITEs and fit only in the outer portion of the ear canal. ITCs are suitable for patients with an adequate sized ear canal, mild-to-moderate hearing loss, and no moisture or skin problems of the ear.

CIC (Completely-In-The-Canal)

This is the smallest device available and is cosmetically desirable because it fits deep in the canal and takes advantage of the ear's natural resonance and shape. Most patients are able to use these hearing aids with the telephone without experiencing feedback. CICs require good manual dexterity, a normal outer ear canal and no medical conditions that would prevent their use. CICs require a precise fit as they are seated deeply within the ear canal. Digital CICs are generally the most expensive amplification devices available due to their size and advanced technology.


The terms "analog" and "digital" essentially refer to how a hearing instrument's amplifier processes sound. Digital and programmable analog devices are available in all styles, including CIC.

Analog Hearing Aids

Analog hearing aids amplify sound by making the continuous sound wave larger. There are two types of analog hearing aids:
Conventional Analog Hearing Aid specifications are prescribed by the hearing care professional and built into the hearing aid by the manufacturer. Fine tuning can be done manually in the office or at the hearing aid factory, but the hearing care professional is limited in the amount and degree of adjustments that can be made.
Programmable Analog Hearing Aids can be adjusted or modified in the office using a computer in lieu of factory or manual adjustment. This approach can offer a greater degree of flexibility in adjusting the hearing aid. These devices cost more than analog aids and sometimes have the added feature of a remote control or multiple response programs for use in different listening environments.

Digital Hearing Aids

Digital hearing aids take the continuous sound wave and break it up into tiny pieces of information. This process is called "digitizing" the signal and it allows the hearing aid manufacturer to write specialized computer programs that allow your hearing care professional to customize your hearing aid to your unique listening needs.

Advantages of digital technology include greater precision in adjusting characteristics and more complex sound processing. Digital instruments can have special features to help the user such as dual microphones and low battery warning signals. Loudness adjustments are made automatically. The more sophisticated digital hearing instruments are able to amplify the softest sounds of speech while at the same time subtracting out certain types of unwanted noises. These hi-tech systems may be used with a wide range of hearing losses. Although they are the most expensive hearing aids on the market today, due to their sophistication and benefits, they represent the highest percentage of hearing aids dispensed.


CROS (Contralateral Routing of Signal) and BiCROS hearing aids may be useful for patients who have useable hearing in only one ear. A hearing aid is worn in each ear. Sound from the hearing impaired ear is transmitted to the better hearing ear, allowing the patient to hear sounds presented to the impaired side. BiCROS hearing aids are sued when the better ear also needs some amplification. These devices may be helpful in small meetings or dinner-table situations.


A major problem faced by people with hearing loss is understanding conversation in the presence of background noise or when more than one person is speaking—such as at social gatherings, restaurants and auditoriums. Hearing loss makes understanding speech even more difficult than normal in background noise or in rooms with poor acoustics.

Modern hearing aids are wonderful devices, but they do not fully resolve this problem. If you have a hearing loss in both ears, it is important that you wear an aid in each ear. This will maximize your ability to understand because speech intelligibility in noise depends on the ability to localize sound. When wearing only one hearing instrument, it becomes difficult to identify the direction or source of a sound.

Why is Digital Technology Better?

Digital technology’s superiority over traditional analog hearing instruments isn’t just what it can do with sounds, but how much better it does it.

By converting the incoming signals into computerized ‘bits,’ they can be processed, or manipulated extremely fast and efficiently in many complex ways using mathematical formulas known as algorithms. This gives digital signal processors (DSP) tremendous speed and agility to recognize sound’s key ingredients.

Like a graphic equalizer in high-end audio systems, algorithms can continually divide sounds into frequency channels. These help preserve and emphasize the higher frequencies containing vital consonant sounds in speech – the “c” and “t” sounds in “cat” – over the distracting rumble of low frequency noise.

Algorithms also manage noise by its duration. While speech sounds’ intensity can change radically in a millisecond, noise is more acoustically stable over a comparatively longer time. Using time, DSP precisely reduces the levels of continuous sounds like traffic noise and household appliances. And it instantaneously readjusts when changes occur, restoring amplification when shorter duration sounds are detected.

That same sensitivity is also useful in quiet surroundings. Utilizing an audio technique called expansion, the digital algorithm senses the consistency of softer environmental sounds from ventilation systems and appliances. It automatically reduces amplification in the appropriate frequency range, immediately restoring proper levels when the sound pattern changes.

Digital algorithms can also minimize and eliminate the onset of feedback, a common nemesis to hearing instrument use. Within its elaborate frequency channel network, the algorithm detects the elements of feedback before they become audible. It then reduces levels in just those discreet channels, with no noticeable effect on perceived volume levels.

The precision and flexibility of digital technology also gives your hearing professional the ability to more accurately tailor your amplification for the best possible match to your listening and lifestyle needs. This process may include subsequent visits to ensure that you are receiving maximum benefit from your instruments.

Hearing Aid Repairs & Service

Like any fine instrument, your hearing aids need regular maintenance and occasional repair. Without proper care and maintenance, your hearing aids may not be operating to their fullest potential, which means you are not hearing as clearly as possible.

We offer repairs and service on most hearing aids. To protect your hearing aid investment, our hearing care professionals recommend that you schedule an appointment for your hearing aids to be cleaned and checked every three to six months.

Hearing Aid Care

Hearing Aids are sophisticated devices that need regular care and maintenance in order to work effectively. We recommend that you schedule an appointment for your hearing aids to be cleaned and checked every three to six months.

Here are some things that you can do at home to keep your hearing aids working optimally:

Daily Cleaning and Storage

When you remove your hearing aids, wipe them carefully with a dry, soft cloth or a specialized product such as Audio Wipes, which safely clean and disinfect the hearing aids and their earmolds. Inspect the portion of the hearing aids that fits down into the ear canal. Remove any visible earwax using the cleaning tool provided with your hearing aids--this is usually a brush or wire pick. Open the battery door and place your hearing aids in their case. Although your hearing aids may have an on/off switch, we still recommend opening the battery door to reduce the affects of moisture and to help prolong battery life.

We recommend investing in a hearing aid storage container specially designed with a dryer or desiccant to remove moisture from your hearing aids. There are also special sprays you can purchase that are designed specifically for the cleaning and disinfecting of hearing aids without causing damage to the hearing aid shell, earmold or circuitry.

Important "Do-Nots"
  • Do not use solvents or alcohol on the hearing aids as there is a possibly that they can breakdown the hearing aid material or damage the circuitry.
  • Do not place the hearing aids in direct heat; this includes leaving them in sun or in the car, placing them in a microwave or conventional oven, using a hair dryer on them.
  • Do not allow your hearing aids to get wet. This includes showering or bathing, going to the swimming pool or sauna, and submerging your hearing aids in any kind of liquid for any reason
  • Do not drop your hearing aids. Your hearing aids may survive a fall on a carpet or other soft place, but hard surfaces can damage your hearing aids. As a precaution, we recommend placing a towel or other soft "landing spot" near the place where you are inserting or removing your hearing aids.
  • Do not leave your hearing aids, hearing aid batteries or hearing aids care products within the reach of children or pets.